I spent a month traveling all over the state of Michigan to share some of its beauty with the TV in this 6-spot campaign for Pure Michigan. For my entire life, I remember seeing Pure Michigan commercials – even spoofing them in high school skits. To have the chance to make the real thing was ironic and exciting.
Over a 25 day span, we shot 16 times in over 20 different locations all over the state – From Detroit to Ann Arbor to Grand Rapids to Traverse City to the Upper Peninsula. With 26 crew members, at least 2 company moves a day, 6 hotels to call home, 50+ actors from far and wide, remote locations x sparse cellular reception, and highly unpredictable weather, this campaign proved to be a logistical conundrum. However, the product is remarkable. I am proud to have been a part of this campaign and its mission to demonstrate the grandeur of our home state and encourage outsiders to visit and Michigan natives to explore more.
Key Takeaway: Knock out problems the moment you anticipate them because they snowball. And appreciate the weird places and people you meet because you don't know if you'll ever go back.
↓ See the spots below and photos from this expedition ↓
FRESH AIR
FRESH PATH
FRESH VOICES
ANN ARBOR
GRAND RAPIDS
TRAVERSE CITY
